Windows 11 not only includes a visual makeover but a renewed commitment to “choice, fairness and innovation.” Today in a blog post, Microsoft announced more 3rd party apps and a new 3rd party storefront coming to the new Microsoft Store as a result of its new policies.

Microsoft seems to be building a much more open Windows in a jab at Apple for the complete opposite approach with respect to choice, fairness and innovation. Microsoft is even enabling competing 3rd party storefronts apps to have a product detail page discoverable via search and browsing the Store. Microsoft had already announced that the Amazon App Store storefront app would be coming to Windows 11 via the Microsoft Store in preview after launch and today the company is announcing that the Epic Games storefront app will also make an apperance.

Microsoft is also bringing Chinese-owned browser Opera and Russian-owned Yandex to the Microsoft Store as a result of Microsoft’s updated policies regarding browsers. Now developers can bring their browser to the Microsoft Store without having to utilize the OS’ web platform like Apple requires.

Microsoft has managed to attract hundreds of competing 3rd party developers to the new Microsoft Store prior to actually launching Windows 11 and with their new policies the comany is sure to attract many more.