Brave has announced a new search feature that enables anyone to create sets of rules and filters to constrain and alter the ordering of search results in an effort to combat editorial bias of Google, Microsoft and other search providers.
Brave says that they are committed to openness in search so it does not manipulate its algorithm to bias, filter or down-rank results. The company is quick to note here that it does not manipulate search results “unless it’s compelled by law to do so.” Google and Microsoft’s Bing search engines massively manipulate their search rankings based on political leanings and other ideologies, which you may or may not agree with.
“While Brave Search doesn’t have editorial biases, all search engines have some level of intrinsic bias. Goggles allows for users to counter any intrinsic biases in the algorithm.”Brave
Brave then demonstrates the new Goggle feature in action where a search would normally favor more common news outlets when the search term “search engine” is entered, naturally surfaces organic search results.
Using Goggles above, organic search results are discovered as opposed to the search results below that are manipulated by Google, since Brave Search is Google search results but without Google privacy abusing practices.
With Goggles, users can search without Big Tech’s bias—they can search without limits.
- To get started with the Goggles beta, simply conduct a search at search.brave.com and click the Goggles tab on the results page.
- Anybody can make Goggles, use ones created by others, and see the source code for already existing Goggles—and extend it—by visiting the Github repository.
- Read the full Goggles white paper.
- The Goggles available at launch (listed below) are demos, created by Brave for educational purposes only, and to showcase the Goggles’ syntax and their simplicity. They’re meant as examples so users can understand the impact and potential for new Goggles, and developers can extend or fork them. Brave will not actively maintain or extend those Goggles, and will delete these specific Goggles once the community has begun building their own.
- Tech blogs—Rerank results to boost content found on technical blogs.
- Hacker News—Prioritizes domains popular with the Hacker News community, minus those that would rank among the top 1000 most-viewed websites.
- No Pinterest—Rerank results to remove pages / threads hosted on Pinterest.
- Rust programming—Rerank results to boost content related to the Rust programming language.
- Copycats removal—Rerank results to remove “copycat” content (e.g. StackOverflow threads or GitHub translations).
- 1k short—Rerank results to remove pages found on the top 1,000 most-viewed websites.
- The lists of tech blogs are drawn from multiple sources, including blogsurf.io and refined.blog, and not vetted by Brave. The list of top sites in the “1k short” Goggle are drawn from tranco-list.eu. Newly up-ranked sites are not vetted by Brave.
- Community engagement with Goggles has already started. The team at Allsides has built Goggles based on their knowledge of political biases in the media. Note that Brave is not affiliated with any of the Goggles’ independent creators.
- Left-leaning sources—Rerank results to boost content from left-leaning sources.
- Right-leaning sources—Rerank results to boost content from right-leaning sources.