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In the Land of Trillion Dollar Goliaths | Meta to charge 47.5 percent cut in its Metaverse after years of complaining about Apple’s App Store cut

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Meta, formerly known as FACEBOOK, the parent company of the Facebook app, WhatsApp and Instagram announced that it was “testing new tools for Horizon Worlds Creators to Earn Money.”

Meta plans to enable developers to sell virtual items and effects within their worlds. These items would be subject to a 47.5 percent commission which is a combination of a 30% hardware fee and a 17.5% platform charge according to a report by CNBC.

“Meta has repeatedly taken aim at Apple for charging developers a 30% commission for in-app purchases in the App Store — and have used small businesses and creators as a scapegoat at every turn, Now — Meta seeks to charge those same creators significantly more than any other platform. [Meta’s] announcement lays bare Meta’s hypocrisy. It goes to show that while they seek to use Apple’s platform for free, they happily take from the creators and small businesses that use their own”

Apple spokesman Fred Sainz said to market watch

The news about Meta’s nearly 50 percent commission comes after years of the company complaining about Apple’s 30% commission in its App Store. Meta’s announcement also seems rather like the company is not very self-aware, given that it railed against Apple for being monopolistic and that its 30% cut is blocking innovation. So when there is only 2-3 metaverse companies, will Apple called Meta a monopoly? Apple has responded to Meta’s plan with “Meta has repeatedly taken aim at Apple for charging developers a 30% commission for in-app purchases in the App Store — and have used small businesses and creators as a scapegoat at every turn,” Apple spokesman Fred Sainz stated in an email to MarketWatch. “Now — Meta seeks to charge those same creators significantly more than any other platform. [Meta’s] announcement lays bare Meta’s hypocrisy. It goes to show that while they seek to use Apple’s platform for free, they happily take from the creators and small businesses that use their own.”

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