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Google is testing a cheaper Ad-free YouTube Premium tier

Google looks like it is testing a YouTube Premium Lite subscription tier in parts of Europe. It gives you ad-free viewing but not much else. Will it be right for you, let’s dive in.

According to a report from The Verge, this new tier would give you ad-free viewing, but without other features like offline downloads or background playback. The new Premium Lite tier was first spotted by a user on ResetEra, then later a spokesperson confirmed that the tier was being tested in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.

“In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube,” a YouTube spokesperson said in a statement. In comparison, YouTube’s existing Premium plan costs around €11.99 a month in Europe.

The Verge

The version of Premium Lite currently being tested includes ad-free viewing across YouTube’s main web app, iOS, Android, smart TVs, games consoles and the YouTube Kids app. Ad-free viewing is all you get with this tier, no YouTube Music benefits, no offline downloads and no background playback.

Is YouTube Premium Lite right for you? Right now, the way it is currently priced, this tier amounts to just a 40% savings and only 25% of YouTube Premium’s features. Perhaps Google will price this tier differently, before a wider global rollout.

A former industry insider and tech industry enthusiast.

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