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Twitter acquires Scroll to build its own ad-free news subscription service



Today Twitter announced that it is acquiring Scroll, the ad-free news service we are a partner with. Many of you found our site through Scroll’s apps or web page and some of you found us through one of our articles or editorials and decided to subscribe for not only an ad-free experience on Platform De.Central, but with many of Scroll’s partners as well. The $5 per month service made reading the latest news fast, clean and ad-free.

In a blog post, Scroll CEO Tony Haile said that “when Twitter approached us about accelerating our mission we began to get very, very excited.”

Haile went on to say that Twitter and Journalism’s future is intertwined. Scroll continued with “The mission we’ve been given by Jack and the Twitter team is simple: take the model and platform that Scroll has built and scale it so that everyone who uses Twitter has the opportunity to experience an internet without friction and frustration, a great gathering of people who love the news and pay to sustainably support it.”

What happens now?

Scroll will enter a private beta while the Twitter integration happens. Twitter will launch its own subscription, one of which Scroll and the newsletter service Revue will be a part of. Other than that the rest of Twitter’s plans surrounding this acquisition and the future subscription service isn’t very clear. What is included, what will it cost, these are questions we would like answers to.

Twitter’s VP of Product, Mike Park said “This is an exciting opportunity for us to introduce this proven model to publishers on our service and make reading the news better for everyone involved. Looking ahead, Scroll will become a meaningful addition to our subscriptions work as we build and shape a future subscription service on Twitter.”

Park went on to shed more light on its plans “we plan to include Scroll as part of an upcoming subscription offering we’re currently exploring. As a Twitter subscriber, picture getting access to premium features where you can easily read articles from your favorite news outlet or a writer’s newsletter from Revue, with a portion of your subscription going to the publishers and writers creating the content.”

Park concluded with “Scroll will temporarily pause new sign-ups. Following the acquisition, we’ll be working to include their product into our subscription plans and prepare to grow Scroll’s publisher network. We’ll keep supporting the existing community of customers and publishers on Scroll, and new publishers interested in joining Scroll can sign up on their website for the latest updates.”



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