Microsoft’s Surface brand is perhaps one of the most intriguing success stories of the last decade. When someone wanted a beautifully designed PC, they had to buy a MacBook and install Windows onto a separate partition. The original Surface shook up the industry in two major ways, it created the most successful 2in1 design that many have copied and gave consumers who wanted a premium PC, a selection of such devices to choose from. In this editorial we will examine the history that led up to the Surface Duo, discuss the timing of its release and what will holding it impede is market success.
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