Categories
Anti-Competitive Anti-Trust Apps Editorial Market Competition

In the Land of Trillion Dollar Goliaths | The enemy of my enemy…

Slack is in an epic battle against Microsoft’s supremacy in the office, while Microsoft aggressively undercuts Slack by including its Slack rival, Teams at no additional cost for Microsoft 365 subscribers.

Slack cannot afford to choose Microsoft’s Azure or Google’s Cloud services for its business as their is a direct conflict of interest in doing so. Zoom knew this when they chose Oracle as their cloud services provider.

So, today’s news comes as no surprise, Slack has inked a multi-year agreement with Amazon to not only provide Slack with cloud stoage, compute database, security, analytics and machine learning but with Amazon Chime voice and video calling integration.

As part of this deal, Amazon is rolling out Slack to 840,000 of its employees which makes Amazon Slack’s largest customer next to IBM’s 350,000 users.

“Strategically partnering with AWS allows both companies to scale to meet demand and deliver enterprise-grade offerings to our customers.”

Stewart Butterfield

Slack is continuing to get reliability and security in AWS and now a better voice and video calling service in Amazon’s Chime, while this will help Amazon’s push into enterprise with a popular partner. All this being said, we are glad that Amazon didn’t attempt to acquire Slack, partnerships are a better route forward for sure.