Newton Mail is one of many great 3rd-Party Mail Client apps. Newton’s parent company Cloud Magic went dark then came back after Essential revived them last year. Newton has apps in the Microsoft Store, iOS App Store, Mac App Store and Google Play Store successfully spanning many of the top platforms.
When Essential announced that they would be shutting down thier business, Newton’s fate looked uncertain. But today via a blog post, Newton announced that they were back with new owners, and those owners were Newton fans that loved Newton Mail.
Like a phoenix, Newton rises again, and deservedly so. Newton’s community has always been passionate, continuing to support the apps and requesting to keep the service alive. There are not many products that garner this much love and adulation.Maitrik Kataria
Maitrik and Justin here from the NEW CloudMagic/ Newton team. Like you, we LOVE Newton and are excited to take the best professional email client to the next level.
In fact, we love Newton so much that this was our reaction to the news that Newton was going to continue last year.
Newton’s plan to make Newton successful
- A contingency plan to keep Newton going forever
- Building a stable and steady independent business
- Add “service” in the SaaS (software as a service) business
- Add features that increase the lifetime value
- Better security and privacy around your data
- …one more thing….rewards and discounts for loyal customers
1. Contingency plan to keep Newton going
We don’t want users to go through what we have been through for the last couple of years. That is why we want to build a contingency plan right out of the gate.
This is the worst-case scenario. If all else fails and something happens to us or our business, we’d still want Newton to live on and community to takeover.
We promise to open-source Newton and find a way for self-hosted servers to support the product indefinitely so that your contribution is not wasted.
2. Build a stable independent business
When you approach business through the lens of building a unicorn startup your focus and priorities are different.
We want to turn everything down a notch for Newton and focus on running a successful bootstrapped business that is profitable. Go back to the basics and focus on customers’ happiness.
To achieve all this, we need help and support from the Newton community and users. We know you love the product and have stuck with it for a long time. We just request you give us a chance and stick with us while we turn this ship around.
Newton’s current pricing will help us achieve our vision. Unlike others, we don’t see the need to raise prices. I remember when Newton first announced its pricing. Everyone was shocked that a professional email client would charge $50/year.
In retrospect, that pricing is phenomenal when you look at Superhuman ($360/year), Polymail ($120/year), MailSpring ($100/year), Spike ($70/ year), Spark ($70/Year), Boomerang ($60/Year), Airmail ($10/year).
3. A stronger community and bring services into the SaaS (Software as a service) business
For the past few years, Newton’s support has been terrible, that’s no exaggeration. From the lack of communication, barely any bug fixes, and a total lack of understanding of the needs of users, it hasn’t been a very great experience trying to support the app.
We will embed customer support right inside of the apps and build an open voting platform for feature requests.
We want to address these concerns head-on by introducing pro-grade customer support to Newton services. Customer support that our competitors charge for.
Newton community needs more engagement and love. To build a community-driven product, we want to be active listeners and understand your requests directly. We will introduce a community discussion forum to create a place for Newton users to discuss their ideas.
4. Future roadmap. Building on top of an already great product.
Both Justin and I have a background in designing products centered around what user needs. This experience is going to be fundamental in turning Newton into a productivity-focused email platform for professionals and teams. Before we go there though, we want to focus on cleaning house for the next 6 months or so.
First, we’re going to focus deep diving into the codebase in order to understand over a million lines of code. This way, we’ll iron out many bugs and crashes that have been bothering you for the longest time. And then…
Within three to six months, we plan to deliver new features most requested by the users. Namely — dark mode, fixing Superchargers, and more.
We will also start working on decreasing the gap our competitors have on us by Supercharging the email experience.
5. Privacy and security
As users of Newton ourselves, we want to ensure Newton has some of the best privacy standards. We want to make it one of the selling points for Newton.
We are changing privacy policies and moving towards GDPR compliance with immediate effect.
You can easily delete your account and take ownership of your data faster than before. We are also looking into integrating PGP based encryption, so stay tuned.
6. One more thing.. an offer for existing and past users.
To thank the Newton community for helping us decide better, we are introducing a special offer for the month of May–
- If you are already subscribed to Newton app, we will add 3 more months of Newton subscription for free.
- If you had canceled your subscription and want to come back, then we will give you a 20% discount. Just reach out to firstname.lastname@example.org.
- If you refer a friend and they subscribe to Newton they get 20% discount and you get 3 more months of Newton.
We recently trialed the app ourselves, the app was great, it had a clean design and all the features one would expect from a mail client.