Apple WWDC Goes Online Only & Stays Positive

Apple does what we all expected and shift its WWDC event to ‘Online Only’. This news comes only days after the World Health Organization said what we are fear was coming, the Coronavirus is now a pandemic. This will undoubtedly have long last effects of our society going forward.

Right now it is effecting Work in that people are working from home whenever possible, Schools are closing all around the country and large gatherings are being cancelled. One of those large gatherings of note is Apple’s annual WWDC.

Apple’s senior vice president of Worldwide marketing Phil Schiller said in a press release “We are delivering WWDC 2020 this June in an innovative way to millions of developers around the world, bringing the entire developer community together with a new experience. The current health situation has required that we create a new WWDC 2020 format that delivers a full program with an online keynote and sessions, offering a great learning experience for our entire developer community, all around the world. We will be sharing all of the details in the weeks ahead.”

You can tell that Apple is using its spin machine to keep things positive, while the thought is well appreciated the execution feels slimy with the statement “We are delivering WWDC 2020 this June in an innovative way to millions of developers around the world, bringing the entire developer community together with a new experience” which makes this seem like a proactive move rather that a reactive one. They are doing it this way because they are being responsible and probably no one would show up.

We don’t imagine that this will be the first time this kind of format will be adopted this year or for years to follow.

Apple has over 23 million registered developers in 155 countries currently. Craig Federighi, Apple’s senior vice president of Software Engineering, said, “With all of the new products and technologies we’ve been working on, WWDC 2020 is going to be big. I look forward to our developers getting their hands on the new code and interacting in entirely new ways with the Apple engineers building the technologies and frameworks that will shape the future across all Apple platforms.”

By Platform De.Central