Comcast the parent company of NBCUniversal is reportedly in advanced talks with Walmart to acquire Vudu, according to The Wall Street Journal. The talks do not man that Walmart will sell Vudu, but the possibility is there.
“Vudu’s ad-supported service would serve as a complement to Peacock,” which is NBCUniveral’s upcoming streaming service according to The Journal. It is said that the digital movie rentals would split away from Vudu and move to Fandango, which is Comcast owned. Comcast also operates the Fandango Now streaming service, but it is not as popular as Vudu.
Vudu has been well regarded for its excellent video streaming quality with 4K and its improved HDX rental and purchase tiers. Vudu also had a disc to digital service which allowed customers to convert their discs to digital for a small service fee. Vudu is used on 100 million devices and can be found on nearly ever platform.
This is of course another case of big businesses swallowing up smaller ones even though it was owned by another big business like Walmart.
Source: The Wall Street Journal